A construction worker in a hard hat and safety vest frowns at his phone on a jobsite. A pop-up email with a red warning icon offers to send plans through an orange "View Plans" button. Text reads: "The Best Lead I Got All Week Was a Scam."

The Best Lead I Got All Week Was a Scam

That is how a principal at a well-run Phoenix GC opened a leadership conversation I was attending. We were in his conference room, the one with the framed aerial of their first ground-up job from the nineties, and he was talking to his lead estimator. We will call him Marcus.
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